I am an award-winning Senior Art Director with experience leading multidisciplinary teams across global campaigns, digital experiences and editorial-led content.

Currently at VML, a WPP company, where I've spent the past eight years shaping creative for international clients and stepped into the role of Acting Creative Director in early 2025. My work spans brand systems, films, AI-assisted campaigns and content ecosystems, delivered with teams across London, Paris, Toronto and New York.

I'm also the founder of SKINT, a social savings app for Gen Z, live on iOS and Android — brand, product and business built end to end.

My approach is rooted in strong concepts, clear creative direction and craft-led execution. I believe the best work balances human insight with emerging technology, using tools like AI to extend creative thinking rather than replace it.