I am an award-winning Art Director with experience leading multidisciplinary teams across global campaigns, digital experiences, and editorial-led content.

Currently at SJR, a WPP company, I have spent the past two years shaping creative across international clients and stepped into the role of Acting Creative Director in early 2025. My work spans brand systems, films, AI-assisted campaigns, and content ecosystems, delivered in collaboration with teams across London, Paris, Toronto, and New York.

My approach is rooted in strong concepts, clear creative direction, and craft-led execution. I believe the best work balances human insight with emerging technology, using tools like AI to extend creative thinking rather than replace it.