Project:
Canon
Role:
Art Director, AI image generation
Info:
This project for Canon explored how content can reveal what is normally unseen.
At its core was a live film documenting coral spawning under moonlight, supported by a wider content series designed to educate and intrigue.
The Invisible Ink campaign used AI-generated imagery, created to visualise hidden scientific processes and ideas that could not be captured through live footage alone. I led the art direction across the digital assets, and campaign execution.








