Project:

Canon

Role:

Art Director, AI image generation

Info:

This project for Canon explored how content can reveal what is normally unseen.


At its core was a live film documenting coral spawning under moonlight, supported by a wider content series designed to educate and intrigue.


The Invisible Ink campaign used AI-generated imagery, created to visualise hidden scientific processes and ideas that could not be captured through live footage alone. I led the art direction across the digital assets, and campaign execution.